Time Period: July 2022 - October 2022
Scope of Work:
Served as a liaison between internal and external teams for all multichannel marketing campaigns.
Developed daily status reports to ensure all deliverables are completed and delivered on schedule.
Collaborated with creative directors and project managers to strategize and execute the brand's creative vision across all channels.
Optimized the brand's website through maintenance and quality assurance of each page to ensure functionality and accuracy.
Executed a launch campaign for website, video, and social media introducing Paperclip and its mission statement.
Assisted with content creation for both print and digital campaigns including copywriting and editing as well as asset management.
Outsourced vendors for show banners, printing, and giveaways such as drawstring bags and stickers for events.
Assisted with event planning and preparing marketing materials for upcoming trade shows including correspondence with event managers and vendors regarding production, shipping, and distribution.
Programs Used: WordPress, Spark, Slack, Photoshop, Illustrator, LinkedIn
Deliverables:
1. Status Reports
2. Website Development
3. Blog Posts
4. Launch Introduction Video
5. Paid Ad Campaigns
6. Social Media (LinkedIn)
7. Event Planning (Trade Shows, Show Banners, Giveaways)
