Time Period: July 2022 - October 2022
Scope of Work:
Served as a liaison between internal and external teams for all multichannel marketing campaigns.
Developed daily status reports to ensure all deliverables are completed and delivered on schedule.
Collaborated with creative directors and project managers to strategize and execute the brand's creative vision across all channels.
Assisted with product set up including product assets, descriptions, filters, and keywords.
Optimized the brand's Shopify through troubleshooting and quality assurance of each site to ensure functionality and accuracy.
Provided monthly analytics and weekly data reports on website performance, traffic, conversions and click-through rates.
Assisted with content creation for both print and digital including copywriting and photo editing as well as asset management.
Programs Used: Shopify, Klaviyo, Spark, Slack, Photoshop, Illustrator, InDesign, WordPress, Instagram, Facebook
Deliverables:
1. Status Reports
2. Shopify Website Management
3. Promotional Email Blasts
4. Paid Ad Campaigns
5. Product Photography
6. Social Media (Instagram + Facebook)
